与美国总统大选一样,近期对特朗普酒店品牌的消费者态度调查中,大多数受访者都持反对意见。
在Skift最新的5月份网络人员调查中,随着特朗普涉足政治,超过一半的消费者表示不会住特朗普品牌酒店。
相较5月份,总统竞选后6%的人表示他们有可能会住特朗普品牌酒店,但这6%的人并不知道特朗普真的拥有酒店,这和不会住特朗普品牌酒店其实差不多。
由特朗普女儿伊万卡?特朗普以及不同首席执行官领导经营的特朗普酒店品牌其实与特朗普并不直接相关联,但消费者的态度并未因此改观。多项研究表明,品牌的客流量和预订有所减少。作为一个位于美国和美国之外其他国家主要城市中心的奢侈品牌,能够负担得起消费者数量不多。该公司已经承认,新产品会改变名称以减少与总统本人的关联性和风险。
本次调查11月初通过向美国网民发送的Google消费者调查所得出来的结论,11月2号至4号,1542人中的大多数表示总统竞选后不太可能会住特朗普品牌酒店。
值得注意的是,特朗普酒店品牌是规模较小的奢侈品牌之一。
以上调查数据和此前获得的数据十分相近,区别是相比以前有更多的人愿意住特朗普品牌酒店,但他们不知道候选人真的拥有酒店。
调查数据和此前获得的数据十分相近,区别是相比以前有更多的人愿意住特朗普品牌酒店,但他们不知道候选人真的拥有酒店。
地区之间统计人口有所差异,但也反应了纽约州密西西比州之间的区别。
更有可能住特朗普品牌酒店的密西西比州居民比重占多数,但对于一个奢侈品牌有一些挑战,因为密西西比州在美国劳工统计局50个就业中排名第46。
类似于加利福尼亚州(66.1%)或马萨诸塞州(71.9%),纽约的居民绝大多数拒绝特朗普品牌。
赢得美国总统竞选通常不被认为是危机时刻,但当60%的消费者因政治而拒绝品牌时就不得不承认问题的严重性了。当你在国家首都推出高知名度的品牌以及从心怀不满的投资者那里赢得诉讼时,这也是一个严重的问题。
Like the U.S. presidential election, recently told the trump hotel brand consumer attitudes survey, most respondents are opposed.
In Skift new personnel may network survey, as involved in politics trump, more than half of consumers said trump brand not hotel.
Compared with may, after the presidential election 6% of people said they could live the trump brand hotel, but that 6% of people dont know really have trump hotel, this and wont live actually almost trump hotel brand.
By the daughter ivanka trump trump and different operating chief executive leadership trump hotel brand in fact is not directly associated with the trump, but consumer attitudes has not yet changed.Several studies have shown that the brand of traffic and booking.As one of the major cities in the United States and other countries outside America center of luxury brands, consumers can afford a small number.The company has acknowledged that the new product will change the name in order to reduce risk and relevance with the President himself.
The poll in early November by netizens to the United States sent Google out of the conclusion of the journal of consumer research, November 2 to 4, 1542 people said most of the presidential election is unlikely to live after the trump brand hotel.
It is worth noting that trump hotel brand is one of the smaller luxury brands.
Above survey data and the data obtained are very similar, difference is that the more people want to live than in the past the trump brand hotel, but they dont know really have hotel candidates.
Survey data and the data obtained are very similar, difference is that the more people want to live than in the past the trump brand hotel, but they dont know really have hotel candidates.
Statistical population differences between regions, but also reflect the difference between New York state, Mississippi.
Are more likely to live the trump brand Mississippi proportion of residents in the majority of the hotel, but for a luxury brand have some challenges, because the Mississippi in the bureau of labor statistics 50 ranked 46th in employment.
Similar to California (66.1%) or (71.9%), Massachusetts, New York residents most refused to trump brand.
Won the U.S. presidential campaign is usually not considered a time of crisis, but when 60% of consumers because of political and refused to brand are going to have to acknowledge the severity of the problem.When you are in the national capital to launch high-profile brands and win the lawsuit from disgruntled investors, this also is a serious problem.